Work with us
Digital studio and software houseTürkiye · Spain · EU

Your business is strong.
Make it earn online.

We build your future: strategy and business development, web and mobile software, AI automation and brand-specific AI content. We build, run and grow your digital revenue system.

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Trusted by

From digital strategy to software, under one roof

We bring strategy, design, software and artificial intelligence together to build measurable digital systems that win customers for your business.

Our servicesOur work

Our services

Every service your digital growth needs.

Strategy and business development, website and mobile app development, custom platforms, AI automation, brand identity, AI content production and ongoing care.

01Strategy & Business DevelopmentDigital revenue analysis, new sales channels, pricing and packaging, roadmap.
  • Digital revenue auditWhere you're losing money today, with numbers.
  • New sales channelsWe design ways to sell you don't have yet.
  • Innovation workshopsProfit model, channels, service and customer experience, not just product.
  • New revenue streamsFeatures that become products of their own.
  • Pricing & packagingWhat to sell, in what bundle, at what price.
  • Roadmap & project managementPriorities, phases, and a plan that actually ships.
02WebsitesCorporate and catalogue sites, e-commerce, multilingual structure, SEO and an admin panel.
  • Corporate & catalog sitesYour entire range, searchable and filterable.
  • E-commerce & online paymentsSell directly, at any hour.
  • Multi-language & export-readyReach buyers in their own language.
  • Lead capture & quote requestsEvery visitor becomes a contact.
  • SEO, meta tags & Google visibilitySo you're the one they find.
  • Admin panelUpdate products and content yourself.
03Mobile appsiOS and Android apps for customers and field teams, store submission included.
  • iOS and AndroidOne shared build when that is the smart call, fully separate native apps when your customers deserve better.
  • Customer appsOrdering, booking, loyalty, account.
  • Field & team appsFor staff, dealers and sales teams.
  • Push notificationsReach customers without paying for ads.
  • App Store & Google Play publishing, handled end to end.
04Platforms & custom systemsBooking, CRM, payments, dashboards and reporting: systems that run the whole operation.
  • Booking, scheduling & calendar systems.
  • Online payments, packages, subscriptions & installments.
  • Customer & staff panelsEveryone sees exactly what they need.
  • CRMEvery lead tracked, assigned and followed up.
  • Content libraries & digital products that earn on their own.
  • Campaigns, discount codes & promotion engines.
  • Reporting dashboardsSee the business at a glance.
05Automation & AIAutomated follow-up, lead routing, system integrations and AI-assisted workflows.
  • Automated follow-upEmails, WhatsApp and SMS that fire on their own.
  • Lead routingThe right lead reaches the right person instantly.
  • Systems that talk to each otherAccounting, ERP, stock, calendar, e-mail.
  • Payment, invoicing & shipping integrations.
  • Meta, Google & analytics trackingKnow which ad actually made money.
  • AI-powered workflowsContent, support and repetitive tasks at scale.
06Brand, video & AI contentLogo and visual identity, AI image and video production, UGC, a digital face for your brand, ad creative, catalogues and decks.
  • Logo & visual identity.
  • AI visuals made for your brandYour product, your space, your campaign, without waiting for a studio shoot.
  • AI product & promotional videoFor ads, social media and presentations, in your brand's voice.
  • Product, facility & promotional video.
  • Product photography direction & visual assets.
  • Social media content & ad creatives.
  • Catalogs & presentations, print and digital.
07Content & growthMaintenance, security and backups, monthly content, SEO, ad management and reporting.
  • Ongoing careHosting, security, backups, updates.
  • New products, pages & content added every month.
  • SEO & blog articles that bring customers in for free.
  • Ad campaignsGoogle & Meta, managed and measured.
  • Monthly reportingWhat came in, what it earned.

Selected work

Systems we built for real businesses, and the results.

Every project is an answer to a measurable business problem. Click a project for the details.

How we work

Three phases, one team, a clear scope.

  1. 01 · AnalysisWe identify the real need.

    We analyse your digital revenue leaks and growth opportunities with data, and define the solution you actually need.

  2. 02 · BuildWe build the right solution.

    Strategy, software, automation and brand identity: we design and launch the system that solves the problem, end to end.

  3. 03 · GrowthWe keep improving it.

    After launch we measure performance, optimise and grow it through a monthly partnership.

AI at work

We put AI inside the business, not beside it.

Two halves of the same system: automation that takes over repetitive work, and content produced in your brand's language.

Automation

This site runs one.
Here is what happens when you send the form.

  1. 01The enquiry landsForm, WhatsApp or phone. Nothing is ever lost: the record is stored before anything else runs.
  2. 02Your site is auditedStructure, speed, search visibility and the commercial side, gathered as facts rather than opinions.
  3. 03Your competitors are foundUp to five rivals are identified and put through exactly the same audit.
  4. 04The analysis is writtenA model that searches the web reads all of it and reports through five lenses, including where revenue leaks.
  5. 05The report is sentIt arrives by email within one business day, ready to act on.

The same pipeline handles enquiry routing, follow-up and reporting inside the systems we build for clients.

AI content production

We scale your brand's image and video production with AI.

No studio, no set, no crew and no shoot day, always in your brand's light, colour and tone. Not a one-off shoot but a content line that produces whenever you need it.

MinutesProduction timeUnlimitedVariationsOn brandLight, colour, voice

Ongoing care

Ongoing care and growth partnership.

We monitor, update and improve every system we launch through monthly plans. Technical care, content and performance in one agreement.

  • Ongoing careHosting, security, backups, updates.
  • New products, pages & content added every month.
  • SEO & blog articles that bring customers in for free.
  • Ad campaignsGoogle & Meta, managed and measured.
  • Monthly reportingWhat came in, what it earned.
  1. 01AnalysisWe show you what you're losing.
  2. 02BuildWe install the system that fixes it.
  3. 03GrowWe keep it working and growing, month after month.

Frequently asked questions

What people ask about how we work.

What services does MadFang offer?

Strategy and business development, website and mobile app development, custom platforms and software, AI automation, brand identity, brand-specific AI visuals and video, and ongoing care. Everything is delivered by one team with a single point of contact.

How does the free digital audit work?

You send us your website address and a short note. Within one business day we send an assessment of your current state, where you are losing revenue and the solutions we recommend. No commitment required.

Which industries do you work with?

Manufacturers and exporters, clinics and health technology companies, consultancies and professional services, education providers, hospitality and tourism businesses. We serve Türkiye, Spain and the European Union in English, Turkish and Spanish.

What kind of content do you produce with AI?

Product, space and campaign imagery; promotional, product and ad video; UGC content for social media; and a digital face of your own that stays the same person across campaigns. Everything is produced in your brand's light, colour and tone, with as many variations per campaign as you need.

How does a project progress?

In three phases: analysis (current state and goals defined with data), build (strategy, software and automations designed and launched) and growth (monthly care, measurement and improvement). Each phase has a clear scope, a timeline and a single point of contact.

Free audit · no commitment

Let's talk about your project.

Send us your site. We'll show you exactly where the money slips away and what it should look like instead.

contact@madfang.comSend a brief by email

The problem

A great teaching product with sales that ran only through consultants: every single sale needed a human, and nothing sold while the team slept. Operations lived in spreadsheets and messages.

What we built

  1. A second way to sell: no-touch online purchase. Customers choose a package and buy on their own, 24/7. (Our proposal, not a request.)
  2. The consultant channel, made professional. The human path kept and strengthened, now backed by a real pipeline.
  3. A CRM running quietly in the background. Every lead captured, assigned, tracked and followed up.
  4. Student panel. Lessons, remaining credits, history and materials in one place.
  5. Teacher panel. Availability, calendar, attendance and earnings; teachers manage themselves.
  6. Booking & scheduling engine. Students book, reschedule and cancel by the school's rules.
  7. Online payments. Packages and installments through iyzico, no invoice chase.
  8. Panda Kütüphanesi: a content library that earns on its own. (Our proposal.)
  9. Practice scenarios module. Structured real-life speaking scenarios.
  10. Group lessons. A second delivery format, a lower price point, better teacher utilisation.
  11. Promotions & discount system. Campaigns and codes the team launches on its own.
  12. Admin editor. Content, pages, prices and packages editable in-house.
  13. Integrations Hub. Every third-party connection managed from one admin page.
  14. Zoom, calendar & marketing integrations. One-click joining, calendar sync, Meta tracking.
  15. SEO & meta tags done right. Built to be found, not just to exist.
Panda International 1/4
Panda International 2/4
Panda International 3/4
Panda International 4/4

The problem

Real expertise and real results, sold the way expertise usually is: one conversation at a time, priced case by case. Two very different audiences, professionals in Turkey and employers in Germany, were being addressed with the same message. Demand was never the problem. Turning it into a repeatable commercial offer was.

What we built

  1. Commercial strategy: what the firm actually sells, to whom, and where its real market lies.
  2. Two audiences, separated. A professional looking for a route to Germany and an employer looking for staff need different arguments, not the same page.
  3. Service packaging & pricing: the work turned into defined packages with a price attached, instead of a quote written from scratch every time.
  4. Positioning across two markets and two languages, so the same firm reads as credible in Turkish and in German.
  5. A qualified application funnel: the form asks the questions that distinguish a committed candidate from someone still gathering information.
  6. Proof, made visible. Placements that had already happened were being kept quiet; they are now the strongest argument on the page.

The result

Hundreds of health professionals have been placed in German hospitals, every one of them carried through the process by this service.

MK Europe Consulting 1/3
MK Europe Consulting 2/3
MK Europe Consulting 3/3

The problem

In staffing, the client is buying a promise: that the people who turn up will be the right ones. Nothing about the company's appearance carried that promise. It looked like a hundred other agencies, a difficult place to argue from when the thing you are selling is trust.

What we built

  1. Logo & visual identity: a mark built around the idea the company already sells: many different people, one team.
  2. Colour system & typography: one palette, one type scale, applied the same way everywhere.
  3. The identity applied across the whole site. A brand is not a logo file in a folder, it is how every page looks.
  4. Photography direction: their own service staff at work, shot to a brief, rather than library photographs.
  5. Corporate website: services, references and gallery laid out so a hotel manager can judge them in a minute.
  6. Contact made obvious: phone, WhatsApp and address on every screen, because staffing decisions get made in a hurry.
Motive Grup 1/3
Motive Grup 2/3
1,211 staff, 9 team members, 12 institutions. Company figures shown on screen; not a measure of project impact.
Motive Grup 3/3

The problem

A strong technical product with no route to market abroad. Every possible sale depended on someone being free to have a conversation, and nobody's job was to have it. Growth was capped by headcount they had not hired and did not want to.

What we built

  1. A no-touch international sales channel: buyers find it, judge it and buy, on their own and in their own time zone.
  2. The commercial strategy underneath it: what to sell, to whom, in which package, at what price.
  3. An automated pipeline from first visit to closed sale, with no human step in the middle.
  4. Automated follow-up doing the chasing a salesperson would otherwise do.
  5. Payments and invoicing handled end to end, in the currencies buyers actually use.
  6. Reporting that shows which channel earned what, so spend follows the money.

The result

Hundreds of thousands of euros in sales, without a single person in sales or business development. The client asked not to be named, and we keep that kind of promise.

Health Technology Company (under NDA) 1/1
Illustrative image. Under the confidentiality agreement we cannot show the client's screens.